Visitor

The kick-off event for branded merchandise, workwear, Christmas and year-end gifts

📢 Registration for PromZ Product Première is now live!

Are you a supplier, importer, distributor, or agent of promotional products and services? Then we warmly invite you to register for the PromZ Product Première trade show!

Please note: this event is exclusively open to companies that supply promotional products and services to end-users. End-users themselves are not allowed on the exhibition floor. We reserve the right to refuse access to individuals who do not meet these criteria.

Not sure if you qualify? Feel free to contact us for more information.

PromZ Product Première

The kick-off event for the promotional products industry

In 2026 the promotional products industry will have for its fifth time the kick-off event to celebrate the new year: Promz Product Première. This is a two-day trade-only event that will take place in the Netherlands on 21 & 22 January in Breepark Breda.

ROADSHOWS

PromZ Product Première wants to gather together all the initiatives of recent years into one total event where distributors can familiarize themselves with the supply for the new season. In recent years successful roadshows were organised by various market parties. They clearly provided for a need. The only disadvantage was that retailers often had to visit two or three roadshows in order to gain an overview of the market.

KICK-OFF OF THE YEAR

PromZ Product Première promises to become a real kick-off event, where apart from product orientation there will also be ample opportunities to catch up with each other and strengthen ties. It will become an easy going event where the visitors and exhibitors will be given food and drinks.

CENTRALLY SITUATED LOCATION

Breepark, located on the outskirts of the vibrant city of Breda, is a multifunctional venue offering a range of entertainment, business, and leisure facilities. Its central location in the southern Netherlands makes it easily accessible, with close proximity to major highways and public transport links. This strategic position near Breda allows visitors to enjoy the bustling city atmosphere while benefiting from the spacious event spaces and modern amenities that Breepark provides. Ideal for concerts, conferences, and sporting events, Breepark is a key destination for both local and international visitors.

want more practical info?

You can find more information about how to get there, which hotel to stay at, and more on the page below.

Theme 2026

The theme of the PromZ Product Première 2026 is “The Art Of Promo,” highlighting industry developments with a focus on innovation, quality, and sustainability. The products tell a story, similar to what you would encounter in a museum. In a fast-paced world, the trade show offers a valuable moment to pause, reflect, and discover the products and their stories. It provides an opportunity to appreciate both the products and relationships in a deeper, more thoughtful way.

BREDA SPECIAL – FULL=FULL 

* Meet the branch and enjoy! *

Join us at 20:30 (21 January) for our afterparty at The Streetfood Club, An arty and atmospheric venue located in the former Grand Theatre. 

The first drink is on us. Fun guaranteed! Everyone is WELCOME.

Book your à la carte dinner via traffic@hetportaal.com
Reserve by January 10th / Limited availability

Special Shared Diner

Reserve via traffic@hetportaal.com — include your company name, contact details, guest count & allergens.

Mention that it is a PromZ reservation when booking.

Hotel

Book your hotel rooms – For this edition, we are collaborating with the following 2 hotels:

1. Novotel Breda: Located just a 10-minute drive from Breepark.

Discount code: Licence

Note! First, enter the desired dates and then fill in ‘Licence’ under ‘Promo code’.

2. Hotel Nassau Breda: Located in the center of Breda.

Note: Standard hotel prices are flexible and may sometimes be lower than the offers above. Always check for the best option!

Exhibitor list 2026

Zuivelhoeve

Welcome to Zuivelhoeve — where flavour meets fun! We’re your local neighbourhood specialist in delicious dairy, cheeses, snacks and thoughtful gifts.

General Textile Production

We are your go-to partner for high-quality textile and garment production, operating from both Istanbul (Turkey) and Almere (The Netherlands).

Secrid

Secrid is the inventor of the original Cardprotector. Since 1995, we have combined product design and fashion in our high-quality pocketwear.

GiftNation

Supplier for companies in the loyalty, gifting, incentive, promotional, and Christmas industries looking to gain a competitive edge in their product assortment.

Giffy

At Giffy, we believe that recognition and celebration should be simple, personal, and powerfully impactful.

JACK & JONES

At JACK & JONES //PRODUKT, we believe that everyday apparel should deliver real quality, modern style and sustainable impact.

Floorplan

Disclaimer: The floor plan is updated every Friday. Please note that some spots may no longer be available at the time of viewing. For the most up-to-date availability, we recommend contacting our sales team.

Floorplan

PromZ Product Première 2025 was a MEGA success!

On behalf of the entire team, we thank everyone for their contribution. You can now watch the aftermovie!

Facts & numbers

Visitors from 12 countries

Exhibitors & partners

Square meters

Two days of excitement

This is two-day trade-only event will take place at a centrally located and properly accessible location. This edition will be held a the Breepark in Breda.

Avoid the queue

Skip the registration line by registrating for PromZ Product Première.

Food & drinks included

It is an easy going event where the visitors and exhibitors will be given food and drinks.

Visitor

The kick-off event for branded merchandise, workwear, Christmas and year-end gifts

📢 Registration for PromZ Product Première is now live!

PromZ Product Première