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The kick-off event for branded merchandise, workwear, Christmas and year-end gifts
📢 Registration for PromZ Product Première is now live!
Are you a supplier, importer, distributor, or agent of promotional products and services? Then we warmly invite you to register for the PromZ Product Première trade show!Please note: this event is exclusively open to companies that supply promotional products and services to end-users. End-users themselves are not allowed on the exhibition floor. We reserve the right to refuse access to individuals who do not meet these criteria.Not sure if you qualify? Feel free to contact us for more information.Register now and make sure you don’t miss out!
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PromZ Product Première
The kick-off event for the promotional products industry
In
the promotional products industry will have for its fifth time the kick-off event to celebrate the new year: Promz Product Première. This is a two-day trade-only event that will take place in the Netherlands on 27 & 28 January in Breepark Breda.
ROADSHOWS
PromZ Product Première wants to gather together all the initiatives of recent years into one total event where distributors can familiarize themselves with the supply for the new season. In recent years successful roadshows were organised by various market parties. They clearly provided for a need. The only disadvantage was that retailers often had to visit two or three roadshows in order to gain an overview of the market.
KICK-OFF OF THE YEAR
PromZ Product Première promises to become a real kick-off event, where apart from product orientation there will also be ample opportunities to catch up with each other and strengthen ties. It will become an easy going event where the visitors and exhibitors will be given food and drinks.
CENTRALLY SITUATED LOCATION
Breepark, located on the outskirts of the vibrant city of Breda, is a multifunctional venue offering a range of entertainment, business, and leisure facilities. Its central location in the southern Netherlands makes it easily accessible, with close proximity to major highways and public transport links. This strategic position near Breda allows visitors to enjoy the bustling city atmosphere while benefiting from the spacious event spaces and modern amenities that Breepark provides. Ideal for concerts, conferences, and sporting events, Breepark is a key destination for both local and international visitors.
want more practical info?
You can find more information about how to get there, which hotel to stay at, and more on the page below.
Workwear is a key theme during PromZ Product Première.
Together with Promidata, we have created a dedicated sourcing website for workwear and textiles. The platform brings together a wide range of connected suppliers and their products in one convenient place.
Theme 2027
The theme of PromZ Product Première 2027 is “Treasure Your Time” – get the best out of it! Your time in 2027. In a fast-paced world, time is our most valuable asset. This edition invites you to slow down, connect, and discover the products and stories that truly matter. It’s an opportunity to make the most of every moment and to appreciate both the products and the relationships behind them in a deeper, more thoughtful way.
Exhibitor list 2027
Floorplan
Disclaimer: The floor plan is updated every Friday. Please note that some spots may no longer be available at the time of viewing. For the most up-to-date availability, we recommend contacting our sales team.
PromZ Product Première 2027 – be part of it!
Be part of the fifth edition on 27 & 28 January 2027 at Breepark Breda. The aftermovie will be available here after the event – see you there!