ExhibitRegister
Trade fair · PromZ Product Première 2027

The kick-off event for branded merchandise, workwear, Christmas gifts.

Two trade-only days in Breda, where the Benelux industry starts its year. Treasure your time: prepare online, meet on the floor and go home with samples, quotes and new partners.

Register as a visitor
Theme 2027
Watch the aftermovie · 2026 edition

Breepark Breda

160exhibitors expected
12countries on the floor
2days · Wed 10–17 · Thu 10–16
€ 29,00entry excl. VAT · lunch & drinks included
Treasure your time

The fair starts long before 27 January.

Treasure your time runs from now until well after the fair. Each phase asks something different of you, and gives something different back.

  1. 1Prepare

    Oct – Dec

    What you sort out now, you won’t have to look for in January.

  2. 2Meet

    January

    Your day is planned. Now for the conversations.

  3. 3Follow up

    Feb – Mar

    See what your time brought you.

Plan your visit in three steps.

Preparation happens here, business happens on the floor. What you save is in My visit, in the browser you saved it in. Do it on your phone and you’ll have it to hand at the show.

1

Tell us what you're looking for

Three quick questions. You get exhibitors, sessions and a walking route that match your interests.

Start →
2

Build your day

Save the exhibitors you want to see and add sessions. Your agenda syncs to Outlook or Google Calendar.

Browse exhibitors →
3

Meet on the floor

Follow your route on the interactive floorplan and get reminders before every meeting.

Open the floorplan →

What are you looking for?

Three questions. Then you get a personal starting point: exhibitors, sessions and a concept route. Register and we keep it in My visit.

What do you want to achieve on 27 and 28 January?

Your personal starting point appears here: recommended exhibitors, sessions that fit your goals and a route across the floor.

100 exhibitors 2027 so far. More every week.

100 of 100 exhibitors
2027

Anda

Stand 481 · Netherlands

As a generalist, ANDA naturally offers a complete range of products. In addition, ANDA has a Be Creative line, made or assembled in Europe.

Textile / Workwear
ProfileSee route on the floorplan

Search by name, brand, country or category. Every exhibitor has a profile with their stand number, their show deal and what they bring. Save the ones you want to see and the floorplan sorts your route from the entrance.

Find an exhibitor
Wooden market stall with lights, bread, cheese and jars of delicacies
New in 2027 · Christmas & year-end

Time to Taste

The food & drink square, with the feel of a Christmas market. Taste delicacies, drinks and treats from brands you don’t know yet, for your Christmas hampers, business gifts and staff gifts.

See the square on the floorplan

Food or drinks brand? A market stall costs € 990,- all-in.More about Time to Taste →

Floorplan. Search, zoom, tap a stand.

The real 2027 hall layout at Breepark: Christmas at the top left, Textile & Workwear in the middle, Promotion at the top right and around the entrance. Works on your phone during the fair, even on poor Wi-Fi.

Click the map, then scroll to zoom · drag to pan · click a standTap a stand to zoom in · pinch to zoomAvailableIn optionChristmasTextile / WorkwearPromotionCatering & terraceTime to Taste

Programme. Only what makes your day better.

Programme in progress — full programme in December
10:00Wed 27 Jan

InfoDoors open — badge scan at the entrance

Entrance · Register in advance and walk straight in once your badge is scanned
16:00Wed 27 Jan

NetworkDrinks with bar snacks on the show floor

Show floor · 16:00–17:00, the last hour of the first day
18:30Wed 27 Jan

AwardPremière by Night: Awards 2027 ceremony

The Streetfood Club, Van Coothplein 17B, Breda · During the shared dinner, from 18:30. Ticket required
20:30Wed 27 Jan

NetworkPremière by Night: drinks

The Streetfood Club, Van Coothplein 17B, Breda · From 20:30 until about midnight. Free walk-in, no ticket needed · first drink on us
10:00Thu 28 Jan

InfoDoors open — day two

Entrance · Until 16:00

My visit. Your exhibitors, your agenda, your route.

Everything you save on the site is here. It stays in this browser, no account needed. Save it on your phone and you’ll have it to hand at the show.

My preparation

Not registered yet? Register →

My exhibitors 0

Nothing saved yet. Tap the heart on an exhibitor; it then appears here, with room for a note.

Browse exhibitorsHow does it work? →

My agenda Wed 27 Jan · Thu 28 Jan

  • 27–28Jan
    PromZ Product Première 2027Wed 27 Jan · 10:00–17:00Thu 28 Jan · 10:00–16:00

On the show floor

Your badge with QR code

Your badge with QR code arrives by e-mail in mid-January. It gets you in without queuing.

About your badge →

My route

Your saved exhibitors become your route across the floor.

Open my routeDownload floor plan (PDF) ↓

Visited stands in KeepTrack

Every stand has a floor sticker with a QR code. Scan the QR code with the KeepTrack app and the stand is added to your list of visited stands. The exhibitor gets your contact details, so they can follow up with you after the show.

Download the free KeepTrack app by Eventmaker before the show. Log in with the e-mail address you registered with.

App Store (iPhone)Google Play (Android)

News & updates

Live feed from the floor on 27 & 28 January
27 Jan 2026

Winners Dealer of the Year Awards Textile 2025

20 Jan 2026

What is an “Amsterdammertje” doing in Breda

19 Jan 2026

RECYCLED PET PEN CORE SI GUM

19 Jan 2026

A can or bottle in exchange for a Recyco sample

News →

What exhibitors say.

From the 2026 edition at Breepark.

We at Recyco are very pleased with the opportunities PromZ has offered us. As a new player in the promotional industry, I wouldn’t have known how to become visible more quickly. Not only do they provide you with a platform, but they also think along with you.

Thomas Luyckx · Recyco

For Happz, this was our first PromZ Trade Fair and it went exceptionally well. We received many great inquiries, had pleasant conversations, and the atmosphere at the fair was relaxed and professional.

Sylvia Bruin · Happz

From the first minute we were overwhelmed by enthusiastic reactions to our brands Ozocozy, DistinQ and Rubr. The Rubrcase became the crowd‑puller at our stand: innovative, handy and a real eye‑catcher!

The whole team · Semaco

Participating in PromZ Breda proved valuable once again: visitors recognised us from last year and were genuinely eager to listen to our story.

Thomas Cuyvers · Sterkstokers

Practical. Short and complete.

Dates & hours

  • Wed 27 Jan 10:00–17:00
  • Thu 28 Jan 10:00–16:00
  • Trade only: for companies working in the promotional products industry

Location & route

  • Breepark, Bavelseparklaan 7, 4817 ZX Breda
  • Train: Breda Centraal → bus 130 → 3 min walk
  • Car: Rotterdam 35–45 min · Antwerp 60–75 min

Parking

  • Free parking, 2,500 spaces
  • 16 EV charging points at P4 · 6 disabled spaces
  • Follow the traffic marshals

Hotels

  • Hotel Keyser BredaBreda city centre · 9 min drive€ 5 off per night on Comfort roomsCode PromZ27 · Book online
  • Hotel Gr8 Breda10 min drive from Breepark€ 124 per room per night, breakfast included (excl. tourist tax) · Valid up to 6 weeks before arrival · free cancellation up to 72 hours before arrivalBook online
  • Van der Valk Breda11 min drive from Breepark€ 145 per room per night, excl. breakfast and tourist tax · Breakfast € 21.50 per person per nightreceptie@vandervalkbreda.com · Ref. PROMZ250127
    Include: name and address, phone number, number of guests, breakfast yes/no
  • Première by Night at The Streetfood Club, first drink on us
For exhibitors

The Benelux kick-off. Be on the floor.

For two days the entire Benelux trade is in Breepark: 160 exhibitors and 1,500 buyers who start their purchasing year here, budget in hand. Everyone you want to speak to in 2027 walks past in those two days — and the conversations you miss are the ones your competitor has.

160exhibitors on the floor
1,500buyers, trade only
12countries represented
2days, 27 & 28 January
  • Turn-key stand from € 1,896, plus € 170 media contribution on every stand
  • Invite as many customers as you like: free for them, € 12.50 per customer who attends (catering)
  • Pick your spot yourself on the live floorplan
  • Your profile on this site, in the catalogue and in the app
See what is still availableBooth options
Questions? Call or e-mail your account manager
Edition 2026

This is what the fair looks like.

In 2027 we expect 160 exhibitors and 1,500 visitors, two days at Breepark Breda. This is the aftermovie of the previous edition.

YouTube is loaded from another company and may set its own cookies.

All editions since 2022 →

374 trees in our industry's Promo Forest, in Tanzania

See the forest