Exhibitor

The kick-off event for branded merchandise, workwear, Christmas and year-end gifts

Why should you attend?

KICK-OFF EVENT FOR THE PROMOTIONAL PRODUCTS INDUSTRY

The PromZ Product Première 2026 is the premier kick-off event for the promotional products industry, offering a focused, trade-only experience. Held on 21 & 22 January at Breepark in Breda, this event marks its fifth edition and promises to bring together key players in the promotional market. Exhibitors will have the opportunity to showcase their products to a targeted audience of distributors eager to explore new collections for the coming year.

ROADSHOWS

PromZ Product Première is designed to bring together all the latest industry initiatives in one comprehensive event, providing distributors with a clear and efficient way to explore the product offerings for the upcoming season. In recent years, various market players have successfully organized roadshows to showcase new products, clearly addressing a need within the market. However, these smaller events often required retailers to attend multiple roadshows to get a full picture of the market. PromZ Product Première solves this issue by offering a centralized platform where distributors can discover the full range of products and services from leading suppliers in one location.

NETWORKING

In addition to product presentations, the event is designed to foster networking and industry connection, with plenty of opportunities to engage with clients and other industry professionals. Visitors will be well catered with food and drinks, ensuring a relaxed and productive atmosphere. PromZ Product Première 2026 is the perfect platform to launch your products, strengthen relationships, and gain valuable insights into the latest industry trends.

budget-friendly setup

As an exhibitor, you will benefit from our budget-friendly setup, which ensures all participants have an equal opportunity to showcase their products. We’ve opted for a uniform stand construction to maintain consistency and professionalism throughout the event. For just €1.860, you can secure a stand and present your products to a targeted group of industry retailers, offering you a valuable platform to connect and grow your network.

This accessible and affordable format is designed to support suppliers of all sizes, enabling you to make the most of your participation without excessive costs. Join us at this comprehensive trade show and present your offerings to a focused and relevant audience.

Booth options

The below booths are examples

Do you have questions about sizes, furniture, carpet colours, shelves, full-colour panels, tendon frames or custom stand construction? Please contact our sales colleagues. We’re ready to help you!

standard booth

Included in every booth.

furniture

We work with two trusted furniture suppliers: EBG Verhuur and JMT. You rent furniture for the duration of the trade show. It will be delivered to your stand during setup and collected there after the event.

Made possible by:

style options (examples)

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Standard booth with additional options

• A system stand can be expanded with shelves (not in booth corners), a lockable storage space, furniture or carpet tiles.

• Using different colours of carpet tiles and/or coloured walls helps create a distinctive brand style.

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standard booth with full colour options

• Add Full Color prints to one or more walls or your door

• Use visuals or logos on side and/or back walls

• Seamless full‑color tendon‑fabric frame with textile print

• Sleek aluminium profile with textile graphic for strong visual impact

custom booth construction?

It is also possible to create a unique stand with your own stand builder. This will, of course, be done in consultation with the organizers. When constructing your own stand, the venue’s rules and conditions for stand building apply.

Claim your spot

Join us at PromZ Product Première and showcase your offerings to a targeted audience of distributors and retailers.

We offer approximately 200 booths, varying in size to meet your specific needs. If the exact size you prefer isn’t available, don’t worry—our flexible floor plan allows us to adjust booth sizes to find a solution that works for you. Whether you’re a first-time exhibitor or a seasoned participant, we will ensure you have the perfect space to connect with attendees.

For more details, including the floor plan, click the participation button above and secure your spot today. Don’t miss out on this premier industry event designed to grow your business!

Floorplan

Disclaimer: The floor plan is updated every Friday. Please note that some spots may no longer be available at the time of viewing. For the most up-to-date availability, we recommend contacting our sales team.

Floorplan

Disclaimer: The floor plan is updated every Friday. Please note that some spots may no longer be available at the time of viewing. For the most up-to-date availability, we recommend contacting our sales team.

Breda

*** Meet the branch and enjoy! ***

Join us at 8:30 PM (22 January) for our afterparty at Maddox Breda, a unique and atmospheric location situated in Breda Center on the Grote Markt.

The first drink is on us. Fun guaranteed! Everyone is WELCOME. 
Book your à la carte dinner via venue@maddoxbreda.nl  Reserve by January 10th / Limited availability
Mention that it is a PromZ reservation when booking. 

Hotel

Book your hotel rooms – For this edition, we are collaborating with the following 2 hotels:
1. Novotel Breda: Located just a 10-minute drive from Breepark.

Discount code: Licence
Note! First, enter the desired dates and then fill in ‘Licence’ under ‘Promo code’.
2. Hotel Nassau Breda: Located in the center of Breda.
Note: Standard hotel prices are flexible and may sometimes be lower than the offers above. Always check for the best option!
Booking links are available until December 22nd.

2025 aftermovie

Dates

Location

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