Exhibitor
The kick-off event for branded merchandise, workwear, Christmas and year-end gifts
- 200 available spots
- 1500 visitors from 12 countries
- Two days full of opportunities
Why should you attend?
KICK-OFF EVENT FOR THE PROMOTIONAL PRODUCTS INDUSTRY
The PromZ Product Première 2027 is the premier kick-off event for the promotional products industry, offering a focused, trade-only experience. Held on 27 & 28 January at Breepark in Breda, this event marks its fifth edition and promises to bring together key players in the promotional market. Exhibitors will have the opportunity to showcase their products to a targeted audience of distributors eager to explore new collections for the coming year.
ROADSHOWS
PromZ Product Première is designed to bring together all the latest industry initiatives in one comprehensive event, providing distributors with a clear and efficient way to explore the product offerings for the upcoming season. In recent years, various market players have successfully organized roadshows to showcase new products, clearly addressing a need within the market. However, these smaller events often required retailers to attend multiple roadshows to get a full picture of the market. PromZ Product Première solves this issue by offering a centralized platform where distributors can discover the full range of products and services from leading suppliers in one location.
NETWORKING
In addition to product presentations, the event is designed to foster networking and industry connection, with plenty of opportunities to engage with clients and other industry professionals. Visitors will be well catered with food and drinks, ensuring a relaxed and productive atmosphere. PromZ Product Première 2027 is the perfect platform to launch your products, strengthen relationships, and gain valuable insights into the latest industry trends.
budget-friendly setup
As an exhibitor, you will benefit from our budget-friendly setup, which ensures all participants have an equal opportunity to showcase their products. We’ve opted for a uniform stand construction to maintain consistency and professionalism throughout the event. For just €1.898, you can secure a stand and present your products to a targeted group of industry retailers, offering you a valuable platform to connect and grow your network.
This accessible and affordable format is designed to support suppliers of all sizes, enabling you to make the most of your participation without excessive costs. Join us at this comprehensive trade show and present your offerings to a focused and relevant audience.
Companies that chose to be part of the experience
Thomas Luyckx
RECYCO
"We at Recyco are very pleased with the opportunities PromZ has offered us. As a new player in the promotional industry, I wouldn't have known how to become visible more quickly. Not only do they provide you with a platform, but they also think along with you."
Sylvia Bruin
Happz
"For Happz, this was our first PromZ Trade Fair and it went exceptionally well. We received many great inquiries, had pleasant conversations, and the atmosphere at the fair was relaxed and professional. The catering and organization were also excellently arranged. A fair to look back on with pleasure."
The whole team
Semaco
"This was our first time exhibiting at the PromZ fair. From the first minute we were overwhelmed by enthusiastic reactions to our brands Ozocozy, DistinQ and Rubr. The Rubrcase became the crowd‑puller at our stand: innovative, handy and a real eye‑catcher! We are big fans of the PromZ Product Premiere!"
Thomas Cuyvers
Sterkstokers BV
"Participating in PromZ Breda proved valuable once again: we noticed that visitors recognized us from last year and were now genuinely eager to listen to our story. For us it was the opportunity to start conversations and better tailor our offering to their needs. For example, we learned how personalized sample bottles help them with prospecting. A nice confirmation that beverages that celebrate life can also connect commercially."
Marcus Husselman
Zuivelhoeve
"For us, it was the first time we were present in the promotional products and Christmas gift packages world in this way, so everything was new. Our stand attracted a lot of attention, and the reactions were strikingly positive. That gave us a lot of energy and confirmed that this is the right place for us. The responses also showed that our brand is stronger and better known than we had thought. At the same time, we noticed that people are not yet aware of our logistical and scalable capabilities. A question such as, ‘Can you deliver 800 gift packages in a short period of time?’ shows that we still have a lot to explain. By the way, the answer is ‘yes.’”
Booth options
Do you have questions about sizes, furniture, carpet colours, shelves, full-colour panels, tendon frames or custom stand construction? Please contact our sales colleagues. We’re ready to help you!
standard booth
Included in every booth.
- Floor with white wall panels
- Fascia board with name (max. 20 chars)
- Anthracite carpet tiles
- Power (≤ 1 kW) incl. 1 socket
- Wi‑Fi & badges incl. (qty by booth size)
- Full-service catering with lunch
furniture
We work with two trusted furniture suppliers: EBG Verhuur and JMT. You rent furniture for the duration of the trade show. It will be delivered to your stand during setup and collected there after the event.
Made possible by:
style options (examples)
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Standard booth with additional options
• A system stand can be expanded with shelves (not in booth corners), a lockable storage space, furniture or carpet tiles.
• Using different colours of carpet tiles and/or coloured walls helps create a distinctive brand style.
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standard booth with full colour options
• Add Full Color prints to one or more walls or your door
• Use visuals or logos on side and/or back walls
• Seamless full‑color tendon‑fabric frame with textile print
• Sleek aluminium profile with textile graphic for strong visual impact
custom booth construction?
It is also possible to create a unique stand with your own stand builder. This will, of course, be done in consultation with the organizers. When constructing your own stand, the venue’s rules and conditions for stand building apply.
Katha Bütow
katharina.buetow@hetportaal.com
+31 (0)6 25392460
Ferry Aaftink
ferry.aaftink@hetportaal.com
+31 (0)6 12643168
Bettina Nettelbeck
bettina.nettelbeck@hetportaal.com
+49 173 1933919
Simone Keijzers
simone.keijzers@hetportaal.com
+31 (0)6 18255325
John Michael Swaab
john.swaab@hetportaal.com
+31 (0)6 54994998
Claim your spot
Join us at PromZ Product Première and showcase your offerings to a targeted audience of distributors and retailers.
We offer approximately 200 booths, varying in size to meet your specific needs. If the exact size you prefer isn’t available, don’t worry—our flexible floor plan allows us to adjust booth sizes to find a solution that works for you. Whether you’re a first-time exhibitor or a seasoned participant, we will ensure you have the perfect space to connect with attendees.
For more details, including the floor plan, click the participation button above and secure your spot today. Don’t miss out on this premier industry event designed to grow your business!
Floorplan
Disclaimer: Please note that some spots may no longer be available at the time of viewing. For the most up-to-date availability, we recommend contacting our sales team.
Floorplan
Disclaimer: The floor plan is updated every Friday. Please note that some spots may no longer be available at the time of viewing. For the most up-to-date availability, we recommend contacting our sales team.
Breda
*** Meet the branch and enjoy! ***
Join us at 8:30 PM (22 January) for our afterparty at Maddox Breda, a unique and atmospheric location situated in Breda Center on the Grote Markt.
Hotel
2026 aftermovie
Dates
- 27 January 10:00 - 17:00
- 28 January 10:00 - 16:30
Location
- Breepark Breda
- Bavelseparklaan 7
- 4817ZX Breda
- The Netherlands