The kick-off event for the promotional products industry

In 2022 the promotional products industry will have for its second time the kick-off event to celebrate the new year: Promz Product Première. This is a one-day trade-only event that will take place in Belgium (on 25 January in the Mechelen Nekkerhal) as well as in the Netherlands (on 27 January in NBC Nieuwegein).


PromZ Product Première wants to gather together all the initiatives of recent years into one total event where distributors can familiarize themselves with the supply for the new season.

In recent years successful roadshows were organised by various market parties. They clearly provided for a need. The only disadvantage was that retailers often had to visit two or three roadshows in order to gain an overview of the market.

Kick-off of the year

PromZ Product Première promises to become a real kick-off event, where apart from product orientation there will also be ample opportunities to catch up with each other and strengthen ties. It will become an easy going event where the visitors and exhibitors will be given food and drinks with pleasant New Year's drinks to end the day.  In Belgium this will become extra festive with the presentation of the PMA awards.

Centrally situated locations

We chose two centrally located and properly accessible locations. In addition, the Nekkerhal in Mechelen as well as the NBC in Nieuwegein provide sufficient parking places (free for exhibitors).