Visitor
The kick-off event for branded merchandise, workwear, Christmas and year-end gifts
📢 Registration for PromZ Product Première is now live!
PromZ Product Première

The kick-off event for the promotional products industry
In 2026 the promotional products industry will have for its fifth time the kick-off event to celebrate the new year: Promz Product Première. This is a two-day trade-only event that will take place in the Netherlands on 21 & 22 January in Breepark Breda.

ROADSHOWS

KICK-OFF OF THE YEAR

CENTRALLY SITUATED LOCATION
Breepark, located on the outskirts of the vibrant city of Breda, is a multifunctional venue offering a range of entertainment, business, and leisure facilities. Its central location in the southern Netherlands makes it easily accessible, with close proximity to major highways and public transport links. This strategic position near Breda allows visitors to enjoy the bustling city atmosphere while benefiting from the spacious event spaces and modern amenities that Breepark provides. Ideal for concerts, conferences, and sporting events, Breepark is a key destination for both local and international visitors.

Theme 2026
The theme of the PromZ Product Première 2026 is “The Art Of Promo,” highlighting industry developments with a focus on innovation, quality, and sustainability. The products tell a story, similar to what you would encounter in a museum. In a fast-paced world, the trade show offers a valuable moment to pause, reflect, and discover the products and their stories. It provides an opportunity to appreciate both the products and relationships in a deeper, more thoughtful way.
Breda

*** Meet the branch and enjoy! ***
Join us at 8:30 PM (22 January) for our afterparty at Maddox Breda, a unique and atmospheric location situated in Breda Center on the Grote Markt.

Hotel
Exhibitor list 2025

Benetec YuCAN design

Halfar

Lion Lasers

Va-Eker Premium Gifts & ChocolaDNA

Elwie

CaramelZ
PromZ Product Première 2025 was a MEGA success!
























Facts & numbers
Two days of excitement
This is two-day trade-only event will take place at a centrally located and properly accessible location. This edition will be held a the Breepark in Breda.
Avoid the queue
Skip the registration line by registrating for PromZ Product Première.
Food & drinks included
It is an easy going event where the visitors and exhibitors will be given food and drinks.
Dates
- 21 January 10:00 - 17:00
- 22 January 10:00 - 17:00
Location
- Breepark Breda
- Bavelseparklaan
- 4817ZX Breda
- The Netherlands