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Register for the Promz Product Première​. Via the buttons below you can easily reach both the registration pages for Belgium and the Netherlands.


PromZ Product Première​


PromZ Product Première wants to gather together all the initiatives of recent years into one total event where distributors can familiarize themselves with the supply for the new season. In recent years successful roadshows were organised by various market parties. They clearly provided for a need. The only disadvantage was that retailers often had to visit two or three roadshows in order to gain an overview of the market.

Centrally situated locations

We chose two centrally located and properly accessible locations. In addition, the Flanders Expo in Gent as well as the NBC in Nieuwegein provide sufficient parking places (free for exhibitors).

The kick-off event for the promotional products industry

In 2023 the promotional products industry will have for its second time the kick-off event to celebrate the new year: Promz Product Première. This is a one-day trade-only event that will take place in Belgium (on 24 Jan in the Flanders Expo in Gent) as well as in the Netherlands (on 26 Jan in NBC Nieuwegein).

Kick-off of the year

PromZ Product Première promises to become a real kick-off event, where apart from product orientation there will also be ample opportunities to catch up with each other and strengthen ties. It will become an easy going event where the visitors and exhibitors will be given food and drinks.

Curious? Click on the button below and awaken!

Featured photos


View here the exhibitions that participated in the 2022 edition!


Frequently asked questions

24 Jan 2023

10:00 – 17:00

26 Jan 2023
10:00 – 17:00

Flanders Expo
Maaltekouter 1
9051 Gent
Flemish Brabant, Belgium

Plan your route via Google Maps

NBC Congresscentrum
Blokhoeve 1
3438 LC Nieuwegein
Utrecht, The Netherlands

Plan your route via Google Maps.

PromZ Product Première is free of charge when pre-registered for distributors active in the promotional industry. Lunch and drinks are offered to you by PromZ.

Brabanthal has a parking space for 1,200 vehicles.

There are 1,200 free parking spaces and 8 E-loading points in front of the NBC Congress Center. The parking space in front of the NBC is a public area. We advise you not to leave any valuables in the car. The NBC has a limited number of lockers and a cloakroom.

Click here:

NBC is easy to reach. With tram 60 and 61 you can reach the NBC from Utrecht Central Station within 15 minutes. When you get off at the Zuilenstein stop, you are right in front of the NBC door.

Plan your route via 9292.

For all your questions about PromZ Product Première you can go to the organization office.

Photographing, filming and making video or digital recordings of stands or exhibited products is not permitted, unless permission has been granted for this by the relevant exhibitor. A special arrangement applies for press and stand photographers.

At Promz Product Première you can find catering points lunch and drinks at both locations. As a visitor you can use it for free.

During exhibition hours
Lost property can be handed in or collected at security. Visitors and exhibitors whose property has been stolen in the building must report to security.

After exhibition hours
Lost and found items that have not been collected will be kept by the location after the event. You can inquire about your lost items at the organization via telephone number +31 (0)75 – 647 57 47.

PromZ Product Première is organized by:

Het Portaal Media BV
Veerdijk 40i 1531 MS

T +31 (0)75-6475747