During the upcoming edition of PromZ Product Première on 21 and 22 January 2026 at Breepark Breda, the organisation will launch a new and tasteful concept: The Art of Tasting. A warm, atmospheric pavilion within the Christmas section of the show, where tasting, relaxation and meeting others take centre stage.
In The Art of Tasting, everything revolves around discovering with your senses. Visitors can take their time to look, smell and taste while exploring products and brands in an inviting, comforting setting. The pavilion will have its own unique character: a place where calm, experience and networking naturally come together.
With The Art of Tasting, PromZ Product Première aims to give exhibitors a striking stage to not only showcase their products, but truly let visitors experience them. Visitors get the chance to genuinely taste, feel and connect.
🍷 The Art of Tasting x The Art of Promo
The idea behind The Art of Tasting aligns seamlessly with this year’s overarching theme: The Art of Promo. This theme highlights innovation, quality and sustainability, but above all attention and calm.
While the trade show feels like a modern museum full of stories — including a real Art of Promo Gallery — The Art of Tasting invites visitors to slow down for a moment and experience what brands have to offer with all their senses. The pavilion offers relaxed discoveries with small tastings, bites and drinks.
The trade show is built around three core categories:
Branded merchandise, workwear, and Christmas & year-end gift