PromZ Product Première 2026

What an outstanding edition of PromZ Product Première 2026! On January 21 and 22, the leading kick-off trade show for the promotional products industry took place at Breepark Breda. Spread over two days, we had the pleasure of welcoming a total of 1,456 visitors – a strong confirmation of the energy and momentum within the industry at the start of the year.

The theme of PromZ Product Première 2026 was “The Art Of Promo.” This theme highlighted key industry developments with a strong focus on innovation, quality, and sustainability. Just like in a museum, not only the products themselves were central, but also the stories behind them: where they come from, why they were created, and the value they add. In a fast-paced world, the trade show offered a valuable moment to pause, reflect, and discover products and relationships in a more meaningful and thoughtful way.

Of course, the PromZ Awards were once again an important highlight of the event. During the ceremony, the industry’s top performers were honored.

We proudly look back on a successful edition and would like to thank all exhibitors and visitors for their enthusiasm, valuable conversations, and contribution to this special event. We are already looking forward to the next edition!